Representasi Budaya Ngopi Dalam Instagram Blkswn Coffee House

Rahmawati, Neng Siti Fatimah (2023) Representasi Budaya Ngopi Dalam Instagram Blkswn Coffee House. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

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Abstract

This research discusses how the coffee culture and space representation that exists on the BLKSWN Coffee House social media are displayed, and can provide a representational space for customers in the BLKSWN Coffee House. This study uses a descriptive qualitative approach, and obtains data by observing on social media and in the field as well as interviews. This study aims to explain how the overall process of interaction occurs when drinking coffee at the BLKSWN Coffee House, including what are the elements related to the representation of the BLKSWN Coffee House space from various aspects, as well as how the representational space has been successfully created by BLKSWN Coffee House for its customers. . This study uses the theory initiated by Henri Lefebvre, one of which discusses the "Conceptual Triad". The results of the study show that BLKSWN Coffee House as a place for coffee can actually provide a very complex social space through the Conceptual Triad. There are many aspects that can be seen, from how to consider choosing a coffee shop as a coffee shop, the atmosphere and time of the coffee shop, the identity and social network of coffee shop customers, and an explanation of how coffee culture can be called part of social activities. Keywords: Coffee Culture, Space Representation, Instagram

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