Kesehatan Mental Di Media Sosial @_BERBAGICERITA.ID

Septia, Zalsabilla Ridha (2023) Kesehatan Mental Di Media Sosial @_BERBAGICERITA.ID. Sarjana (S1) thesis, Universitas Islam "45" Bekasi.

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Abstract

Mental health disorders are a serious problem in Indonesia. 91% of Indonesian people who experience mental health (mental) disorders are not handled properly, only 9% can be handled (Nurhaeni, Marisa, & Oktiany, 2022). This is due to a lack of practitioners or experts, as well as access to mental health services (Hernawan, Nugroho, & Hidayah, 2022). Apart from that, it is also caused by delayed factors in asking for professional workforce assistance including very low understanding of mental health literacy and community stigma about mental health disorders (Maya, 2021). This study aims to determine @_berbagicerita.id communication strategies in providing awareness about health mental attitude for followers by using four aspects of the Communication Strategy model (Anwar Ariffin), namely, Knowing the Audience/Target, Composing Messages, Controlling Methods and Using Media. The research method used in this study is a qualitative descriptive method with data collection techniques, observation, in-depth interviews, and documentation. The research results show that in providing awareness about mental health for followers of the @_berbagiceria.id Instagram account, they carry out strategies by knowing the audience, organizing messages about mental health, establishing redundancy methods (repetition), informative, educative and persuasive, and using Instagram media as a means of dissemination. in carrying out communication strategies to raise awareness about mental health. Further research can carry out research development using quantitative methods.

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