STRATEGI DISEMINASI INFORMASI HUMAS DPR RI DALAM MENINGKATKAN PENTINGNYA INFORMASI PARLEMEN

Amelia, Cyntia (2023) STRATEGI DISEMINASI INFORMASI HUMAS DPR RI DALAM MENINGKATKAN PENTINGNYA INFORMASI PARLEMEN. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

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Abstract

The development of the digital world today is to make all government agencies follow the progress of the digital world, especially social media, so that people can easily access public information quickly. This study aims to determine the Information Dissemination Strategy for PPID Secretariat General DPR RI through Instagram and to find out the obstacles that occur in the process of information dissemination via Instagram. This type of research is qualitative with a descriptive method. The data in this study were obtained through in-depth interviews, observation and documentation. The results of this study, PPID DPR RI Public Relations carry out Information Dissemination activities in accordance with Harold Laswell's Theory, namely Who carries out public information dissemination activities, Says What Messages delivered via Instagram @PPID.DPRRI, In Which Channel is the channel used in dissemination of public information , To Whom the recipient of the message conveyed to the community, with what effect is the effect produced in the implementation of public information dissemination to the public or followers. The obstacles experienced by the PPID DPR RI are as follows, namely internal and external obstacles, namely the lack of human resources and workload per division so that additional human resources are needed to improve the implementation of public information dissemination. The next recommendation for research is related to PR strategy in companies, Keywords: Information Dissemination, Public Relations, Instagram, Obstacle.

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