Fitriyani, Nisa Aulia (2023) Strategi Pemasaran Dalam Meningkatkan Jumlah Nasabah Produk Deposito BTN iB (Studi Kasus Bank BTN KCPS Kalimas). Sarjana (S1) thesis, Universitas Islam 45 Bekasi.
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Abstract
Nisa Aulia Fitriyani. 41182933170021. Marketing Strategy in Increasing the Number of Customers for BTN iB Deposit Products. Thesis, Faculty of Islamic Studies Islamic Banking Study Program "45" Bekasi Islamic University. Advisor : Fajri Ryan Isnandar, S.E., M.M. The study from this research focus on marketing strategies to increase the number of customers in BTN iB Deposit products and invite customers to make long-term investments, so that it is attractive to save their funds in deposit products at Bank BTN Syariah, especially KCPS Kalimas Bekasi. The specific strategy used is using a market segmentation strategy where there are several variables that can be carried out by companies for this market segmentation. The data analysis technique in this study used IFE and EFE matrix analysis through interviews with Bank BTN Syariah KCPS Kalimas who have an understanding of the research topic and determine decisions for the company. The next stage is The Matching Stage, which is analyzed using the IE (Internal-External) matrix to evaluate the company's strategic position. The results show that Bank BTN Syariah KCPS Kalimas Bekasi has the right marketing strategy in marketing BTN iB deposit products in quadrant I with a value of (3.61; 3.69) so that it can be explained that the company is in a position to growth (growth). Alternative marketing strategies that can be recommended for Bank BTN Syariah KCPS Kalimas are Market Penetration and Product Development. Keywords: Deposits, Strategy, Bank BTN Syariah, IFE-EFE, IE
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | ||||||
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| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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| Keywords / Kata Kunci: | Deposito, Strategi, Bank BTN Syariah, IFE-EFE, IE | ||||||
| Subjects: | Bank Syariah | ||||||
| Faculty: | Fakultas Agama Islam > Perbankan Syariah S1 | ||||||
| Depositing User: | Ms. Nisa Aulia | ||||||
| Date Deposited: | 26 Jul 2023 08:40 | ||||||
| Last Modified: | 26 Jul 2023 08:40 | ||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/3039 |
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