STRATEGI FUNDRAISING DALAM MENINGKATKAN KUALITAS PENDIDIKAN ANAK (Studi Kasus di Rumah Infaq Tambun)

Mulyani, Lulu Firda (2024) STRATEGI FUNDRAISING DALAM MENINGKATKAN KUALITAS PENDIDIKAN ANAK (Studi Kasus di Rumah Infaq Tambun). Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

Lulu Firda Mulyani 41182911170114. FUNDRAISING STRATEGY IN IMPROVING THE QUALITY OF CHILDREN'S EDUCATION AT HOME INFAQ TAMBUN Islamic Religious Education Study Program, Faculty of Islamic Religion, Islamic University "45" Bekasi, 2024 M/1446 H. This research aims to find out what fundraising strategies are carried out by the Rumah Infaq Foundation so that their humanitarian programs can run and the relationship between fundraising strategies and improving the quality of children's education. The type of research carried out by the author was field research taking the research location at the Rumah Infaq Tambun Foundation and using a descriptive qualitative approach. Data collection methods are interviews, observation and documentation studies. The informants in this research were the director of the Rumah Infaq Foundation, the school principal, teachers, students and guardians of the students at Tahfidz Gaza Indonesia Middle School. The research results show that: (1) Rumah Infaq Tambun's fundraising strategy is carried out in two ways, namely online and offline. Online fundraising, namely by using social media, websites, transfers via ATM/Mobile Banking, external platforms and the Donor Service Program or CRM using WhatsApp. Meanwhile, offline fundraising is carried out by collaborating with companies through Corporate Social Responsibility (CSR), depositing piggy bank boxes (kencleng) in retailers and inviting donations and giving to charity when announcing Friday prayers. (2) The fundraising strategy has a big impact on the results of the association, where the results of this association will be used to make the programs at Rumah Infaq a success. The more associations that are obtained for the education program means that more children will be able to go to school in Tahfidz Gaza, the facilities and infrastructure will be better, more teachers will be recruited, so that the quality of children's education can increase. Keywords: Fundraising Strategy, Quality of Children's Education.

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