Komunikasi Budaya Perusahaan PT Sumco Indonesia

Azzahra, Octavia Putri (2025) Komunikasi Budaya Perusahaan PT Sumco Indonesia. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

This study examines the implementation of corporate culture at PT Sumco Indonesia, a company engaged in the production of high-quality silicon wafers. The purpose of this study is to determine the communication process in implementing corporate culture at PT Sumco Indonesia and to analyze how this culture influences employee performance and the achievement of company goals. The theory used in this study is the theory of Stephen P. Robbins (2003).This study uses a qualitative approach with descriptive methods to analyze the implementation of corporate culture strategies in supporting the achievement of organizational goals. This study covers the process of implementing corporate culture and its impact on employee performance and the achievement of the company's vision and mission. The results show that corporate culture at PT Sumco Indonesia has been structurally implemented through systematic communication and work values typical of Japanese culture. Integrity is the most dominant and internalized culture, while competence has limited scope for development. The corporate culture is based on integrity, competence, and high consistency. Employee loyalty has also naturally developed along with a positive work climate. However, the aspect of openness still requires development to ensure more participatory and inclusive communication at all levels of the organization.

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