KETERLIBATAN EMOSI DALAM HUBUNGAN PARASOSIAL PENGGEMAR K-POP GEN Z

Khairani, Marshanda (2025) KETERLIBATAN EMOSI DALAM HUBUNGAN PARASOSIAL PENGGEMAR K-POP GEN Z. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

The phenomenon of parasocial relationships between fans and idols is increasingly complex in the digital age, especially among Generation Z, who frequently use social media to create emotional bonds with K-pop idols. This study aims to understand how Generation Z K-pop fans describe their emotional involvement in parasocial relationships through digital platforms such as Weverse and YouTube. This study uses the Parasocial Interaction theory (Horton & Wohl, 1956) and the concept of emotional involvement from Rubin et al. (1985) and Davis (1994), using a descriptive qualitative approach through in-depth interviews with four Gen Z informants and one key informant from the previous generation. The results show that emotional involvement in parasocial relationships includes empathy, support, and emotional dependence, which encourage fans to be more active in fandom activities and experience real psychological impacts, both positive and negative. Social media reinforces feelings of closeness and intimacy, making idols an important part of fans' daily lives. This study recommends further study of the long-term impact of emotional involvement on fans' mental health and exploring the dynamics of parasocial relationships across diverse digital platforms. Keywords: Parasocial Relationships, Emotional Involvement, K-pop Fans, Generation Z, Social Media.

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