Pesan Konten Child Free Gita Savitri terhadap Sikap Followers Instagram

Putra, Rian Cahya (2025) Pesan Konten Child Free Gita Savitri terhadap Sikap Followers Instagram. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

Penelitian ini mengkaji pengaruh pesan konten Child Free Gita Savitri terhadap sikap followers Instagram. Media sosial, khususnya Instagram, berperan besar dalam membentuk opini publik, dan isu Child Free yang disuarakan Gita Savitri memicu kontroversi serta respons luas. Tujuan penelitian adalah menganalisis pengaruh pesan tersebut terhadap sikap pengikutnya. Menggunakan metode kuantitatif asosiatif deskriptif, penelitian ini melibatkan 100 responden followers aktif Instagram Gita Savitri, dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis dengan regresi linear sederhana, koefisien determinasi, serta uji t. Hasil menunjukkan bahwa pesan konten Child Free Gita Savitri berpengaruh positif dan signifikan terhadap sikap followers. Koefisien regresi sebesar 0,156 dengan signifikansi 0,000 < 0,05, serta t-hitung (5,530) lebih besar dari t-tabel (1,984), membuktikan adanya pengaruh. Kontribusi pesan konten terhadap sikap followers mencapai 78,2%. Indikator pesan konten (kredibilitas, konteks, isi, kejelasan, konsistensi, saluran, dan kemampuan audiens) serta indikator sikap (kognitif, afektif, konatif) menunjukkan tingkat yang baik. Kesimpulannya, pesan Child Free Gita Savitri efektif memengaruhi sikap pengikutnya di Instagram, didukung oleh kualitas pesan dan penerimaan audiens, meskipun isu ini tetap kompleks secara sosial. This study examines the influence of Gita Savitri's Child Free content messages on the attitudes of her Instagram followers. Social media, particularly Instagram, plays a significant role in shaping public opinion, and the Child Free issue raised by Gita Savitri has sparked controversy and widespread responses. The purpose of this study is to analyze the influence of these messages on the attitudes of her followers. Using a descriptive associative quantitative method, this study involved 100 active Instagram followers of Gita Savitri, selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using simple linear regression, the coefficient of determination, and a t-test. The results indicate that Gita Savitri's Child Free content messages have a positive and significant influence on followers' attitudes. The regression coefficient of 0.156 with significance 0.000 < 0.05, and the t-calculated (5.530) being greater than the t-table (1.984), prove the existence of an influence. The contribution of the content message to followers' attitudes reaches 78.2%. The content message indicators (credibility, context, content, clarity, consistency, channel, and audience capability) and attitude indicators (cognitive, affective, conative) showed good levels. In conclusion, Gita Savitri's Child Free message effectively influences her followers' attitudes on Instagram, supported by the quality of the message and audience acceptance, although this issue remains socially complex.

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