Pengaruh Corporate Social Responsibility dan Reputasi Perusahaan terhadap Minat Melamar Kerja Generasi Z di Kabupaten Bekasi

Romadhon, Setyo Wibowo Nur (2025) Pengaruh Corporate Social Responsibility dan Reputasi Perusahaan terhadap Minat Melamar Kerja Generasi Z di Kabupaten Bekasi. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.

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Abstract

This study aims to analyze the influence of corporate social responsibility and company reputation on the interest of Generation Z in applying for jobs in Bekasi Regency. This study uses a quantitative method. The population in this study is Generation Z who are at least 18 years old and reside in Bekasi Regency. The sampling technique used is purposive sampling with a total of 132 respondents. Data was collected through an online questionnaire. The data analysis technique used in this study is Partial Least Square Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. This analysis was used to determine the influence of corporate social responsibility and company reputation on Generation Z's interest in applying for jobs in Bekasi Regency. This study consists of exogenous variables and endogenous variables that have a cause-and-effect relationship. In this study, the exogenous variables are corporate social responsibility and company reputation, while the endogenous variable is interest in applying for jobs. The results of the study indicate that the variables of corporate social responsibility (X₁) and company reputation (X₂) simultaneously have a positive and significant influence on the interest in applying for jobs (Y) of Generation Z in Bekasi Regency. The analysis also shows that the influence of both variables is positive, meaning that the better the implementation of corporate social responsibility and the higher the company's reputation, the higher the interest of Generation Z in applying for jobs at that company.

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