Luthfiah, Qonita (2024) Strategi Brand Image Dalam Meningkatkan Jumlah Santri Di Pondok Pesantren Pink 03 Kecamatan Tambun Selatan Kabupaten Bekasi. Magister (S2) thesis, Universitas Islam "45" Bekasi.
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Abstract
Brand image is a perception of a brand formed from information based on consumer experience of a particular product or service. At least there are five elements of brand image consisting of brand identity, brand personality, brand association, brand attitude & behavior, and brand benefits and competence. Each element has its own impact on consumer decisions. The main function of brand image is to increase confidence and increase the potential that the brand of a product or service will remain favorable and become the main priority consideration to be chosen. This study aims to determine what brand image strategic steps are taken by El Nurul El Kassyaf 03 (PINK 03) Islamic Boarding School to increase the number of students as well as the supporting and inhibiting factors. Research is used with qualitative methods. Data collection techniques with observation, interviews, and questionnaires. The research subjects were the headmaster, teachers, parents, students and the local community. Based on the research, the results found: 1) PINK 03 Islamic Boarding School has carried out various brand image strategies even though it does not have a well-planned SOP, 2) There are several factors that influence the increase and potential decrease in brand image at Pesantren PINK 03.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Magister (S2)) | |||||||||
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| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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| Keywords / Kata Kunci: | Strategi, Brand Image, Pondok Pesantren | |||||||||
| Subjects: | Manajemen Pendidikan |
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| Faculty: | Sekolah Pascasarjana > Magister Manajemen Pendidikan Islam S2 | |||||||||
| Depositing User: | Ms. Qonita Luthfiah | |||||||||
| Date Deposited: | 28 Feb 2025 03:04 | |||||||||
| Last Modified: | 28 Feb 2025 03:04 | |||||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/7430 |
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