Pengaruh Media Sosial KPU Kabupaten Bekasi Dalam Peningkatan Partisipasi Pemilih Pemula Siswa-siswi SMAN 1 Setu

Arrozak, Muhammad Irsan (2025) Pengaruh Media Sosial KPU Kabupaten Bekasi Dalam Peningkatan Partisipasi Pemilih Pemula Siswa-siswi SMAN 1 Setu. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

This study, entitled “The Influence of the Social Media of KPU Bekasi Regency on Increasing the Participation of First-Time Voters Among Students of SMAN 1 Setu,” seeks to explore how the social media presence of KPU Bekasi Regency impacts the involvement of first-time voters from SMAN 1 Setu. Utilizing a quantitative approach, the research applies simple linear regression analysis, drawing responses from a sample of 24 individuals based on the Slovin formula applied to a total population of 432. The findings indicate that KPU Bekasi Regency's social media effectively and significantly boosts first-time voter turnout, achieving an impact rate of 21.3%. This conclusion is supported by hypothesis testing, where the significance level reaches 0.023, a value lower than 0.05, leading to the rejection of H0 in favor of Ha. The regression analysis yields a regression formula with a constant of 21.855 and a regression coefficient of 0.455, suggesting that a 1% rise in KPU Bekasi Regency’s social media engagement will lead to a 0.455% increase in participation from first-time voters. Although a linear correlation exists between the two variables, the results from the F-test imply that this association is not particularly robust. With an R² value of 0.213, the research concludes that 21.3% of the engagement from first-time voters can be attributed to the social media efforts of KPU Bekasi Regency, while the remaining 78.7% is influenced by other elements not analyzed within this study.

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