Putri, Anggi Raiza (2024) STRATEGI KOMUNIKASI CUSTOMER SERVICE DI BANK MUAMALAT KCP KEMANG PRATAMA. Sarjana (S1) thesis, Universitas Islam 45.
![[img]](http://repository.unismabekasi.ac.id/style/images/fileicons/text.png) |
Text
PENDAHULUAN .pdf Download (1MB) |
|
Text
BAB I .pdf Download (481kB) |
|
Text
BAB II.pdf Restricted to Repository staff only Download (565kB) | Request a copy |
|
Text
BAB III .pdf Restricted to Repository staff only Download (433kB) | Request a copy |
|
Text
BAB IV.pdf Restricted to Repository staff only Download (767kB) | Request a copy |
|
Text
BAB V.pdf Download (303kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (419kB) |
Abstract
Developments in the world of sharia banking have an impact on increasing competition in the business world, both companies operating in the fields of industry, trade, as well as services and finance. Therefore, every bank must continue to improve services in the customer service division to achieve increased performance as well. Every bank requires maximum customer service performance in order to improve service. Customer service must be able to communicate well and correctly so that customers can easily understand the information they want to obtain and are satisfied with the service provided by customer service. Customer service requires an appropriate communication strategy to make customers comfortable and satisfied with the services provided, because customer satisfaction will influence service improvements at a bank. This research aims to determine the communication strategies used by customer service in forming service satisfaction felt by Bank Muamalat KCP Kemang Pratama customers. This research uses qualitative methods with data collection techniques, namely interviews, observation and documentation. The results of this research are the use of communication strategies by carrying out several aspects that make communication between customer service and customers run well, including: Providing excellent service to customers in the form of a friendly attitude, smiling, greeting, and always communicating warmly with customers, serving customers. quickly and precisely, and provide detailed information, serving customers with patience, calm, and always respecting customers. Keywords: Bank Muamalat, Customer Service, Service Satisfaction, Communication Strategy
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | ||||||
|---|---|---|---|---|---|---|---|
| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
|
||||||
| Keywords / Kata Kunci: | Bank Muamalat, Customer Service, Kepuasan Pelayanan, Strategi Komunikasi | ||||||
| Subjects: | Bank Syariah Deskriptif Etika Ilmu Komunikasi |
||||||
| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1 | ||||||
| Depositing User: | Ms. Anggi Raiza Putri | ||||||
| Date Deposited: | 30 Sep 2024 06:56 | ||||||
| Last Modified: | 30 Sep 2024 06:56 | ||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/6598 |
Actions (login required)
 |
View Item |