Self Disclosure Generasi Z dan Generasi Milenial dalam Mengekspresikan Diri di Instagram

Ridho, Muhamad Rasyid (2024) Self Disclosure Generasi Z dan Generasi Milenial dalam Mengekspresikan Diri di Instagram. Sarjana (S1) thesis, Universitas Islam 45.

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Abstract

This research discusses the use of Instagram social media by Generation Z and Millennial Generation to understand interpersonal communication in expressing themselves on Instagram social media. This research uses the Johari Window Self-Disclosure theory as a basis to explain the level of openness in expressing themselves between generation Z and the Millennial generation in using Instagram and exploring more deeply various aspects of themselves that they may not have been aware of before. This data was obtained through interviews with informants from two Generation Z and Millennial Generation who actively use Instagram. The results of this research show that Generation Z tends to be more active in providing information and using various Instagram features to express themselves spontaneously and interactively. They are more open in sharing everyday moments and more responsive to feedback from their followers. In contrast, the Millennial Generation is more selective in sharing information, more focused on professional achievements and hobbies, and more careful in maintaining privacy and building self-branding.

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