Alfa Rizki, M. Nur (2023) PENGARUH KOMUNIKASI SHOUTCASTER TERHADAP SIKAP PENONTON MOBILE LEGENDS PROFESSIONAL LEAGUE INDONESIA SEASON 10. Sarjana (S1) thesis, Universitas Islam 45 Bekasi.
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Abstract
Along with the times, currently technological advances have become a perfect blend with other fields, one of which is in the field of sports. Technological developments in the field of sports are Electronic Sport or Esports, this technology-based sport already exists in several countries and has been recognized. One of the online games that fall into the Esports category is Mobile Legends. The main league or tournament of Mobile Legends is MPL or Mobile Legends Professional League (MPL). MPL is a national level competition or major tournament organized by Moonton. Esports matches are also equipped with a shoutcaster. Shoutcaster is a commentator who observes the course of the match, then the results observed during the match will be conveyed to the audience in the form of messages or information according to the course of the match. The purpose of this study was to determine the effect of Shoutcaster communication when conveying information during a match on the attitude of the MPL ID S10 audience. This study uses a quantitative approach with explanatory and descriptive analysis. The sampling was carried out using probability sampling with simple random sampling technique. The results in this study state that the information conveyed by shoutcaster has a positive and significant effect on the attitude of the audience. It can be seen from the regression coefficient value of 0.180. shoutcaster communication contributed 11.6% to the audience attitude variable.
| Item Type: | Thesis (TA, Skripsi, Tesis, Disertasi) (Sarjana (S1)) | ||||||
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| Contributors/Dosen Pembimbing,NIDN Dosen bisa diakses di LINK https://bit.ly/NIDNdosenunismabekasi: |
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| Keywords / Kata Kunci: | Esports, MPL, Shoutcaster | ||||||
| Subjects: | Ilmu Komunikasi | ||||||
| Faculty: | Fakultas Komunikasi Sastra dan Bahasa > Ilmu Komunikasi S1 | ||||||
| Depositing User: | Mr M. Nur Alfa Rizki | ||||||
| Date Deposited: | 18 Jan 2024 09:07 | ||||||
| Last Modified: | 18 Jan 2024 09:07 | ||||||
| URI: | http://repository.unismabekasi.ac.id/id/eprint/4682 |
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