Pengaruh Pesan Kampanye #KamuBerharga Terhadap Sikap Kepedulian Followers @Rahasiagadis Pada Kasus Kekerasan Perempuan

Ellora, Diva Afia (2023) Pengaruh Pesan Kampanye #KamuBerharga Terhadap Sikap Kepedulian Followers @Rahasiagadis Pada Kasus Kekerasan Perempuan. Sarjana (S1) thesis, Universitas Islam “45” Bekasi.

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Abstract

Women's violence still often occurs in everyday life, therefore there is a need for a movement that can educate the importance of this issue to the attention of the surrounding community. One of the movements that raised this issue was the #kamuberharga campaign carried out by Secret Girls on their Instagram social media account, namely @rahasiagadis. The purpose of this study was to determine the effect of the #kamuberharga campaign message on the caring attitude of @rahasiagadis followers in cases of violence against women. The method used in this research is quantitative with descriptive analysis using data collection techniques for 100 respondents. The results of the study show that the campaign message conveyed by the Secret Girl Instagram account influences the caring attitude of followers in cases of female violence with a regression coefficient value of 0.815 with a very strong relationship level and a determination coefficient value of 55%, which means that the percentage of the #kamuberharga campaign message influences 55%. towards the caring attitude of @rahasiagadis followers in cases of violence against women.

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